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Episodes

Sept. 6, 2024

The Customer Education Flywheel: Turning Knowledge into Growth

Today, we've explored how teaching customers can supercharge business growth across all industries. In the future, companies that excel at educating their customers will create a powerful cycle of learning and loyalty. By gu…
Sept. 5, 2024

Book Review: The 48 Laws of Power by Robert Greene

The 48 Laws of Power by Robert Greene: https://amzn.to/3X7nyW8 Today, we'll take a fresh look at "The 48 Laws of Power," turning old ideas about influence into positive strategies for ethical business leaders. We'll explore …
Sept. 5, 2024

Guest Teacher: Guy Kawasaki - Chief Evangelist, Canva | Leveraging Experience and Networks to Build a Successful Podcast

Today, your guest teacher is Guy Kawasaki, Chief Evangelist at Canva and host of the Remarkable People podcast. Guy is a renowned expert in evangelism, podcasting, and content creation, with a career spanning over three deca…
Sept. 5, 2024

Mastering Sales Demos & Presentations

Today, we'll discuss powerful ways to make your sales presentations unforgettable. In the future, business leaders will use these strategies to tell captivating stories about their products, keeping potential customers on th…
Sept. 4, 2024

The Ultimate Guide to Content Calendars

Today, we'll explore how content calendars can up your game as an entrepreneur or creator. These tools are becoming essential for staying on track, keeping your content in line with your goals, and reaching your audience whe…
Sept. 4, 2024

Guest Teacher: Roger Connors - Chairman of Oz | Building a Coaching Culture for Effective Leadership

Today, your guest teacher is Roger Connors, Chairman of Oz and a bestselling author. Roger is known for his expertise in transforming workplace culture through effective coaching and leadership strategies. He has co-founded …
Sept. 3, 2024

5 Practical Strategies to Outsmart Your Competition

Today, we'll discuss practical competitive analysis strategies that will revolutionize business approaches. We'll explore five actionable tactics and two powerful frameworks to decode competitors and outsmart competition. Th…
Sept. 1, 2024

Guest Teacher: Michelle Seiler Tucker - M&A Specialist | Building and Selling a Business: Strategies for Maximum Value

Today, your guest teacher is Michelle Seiler Tucker, a renowned Mergers & Acquisitions Specialist and founder of Seiler Tucker Incorporated. Michelle is a leading authority on buying, selling, fixing, and growing businesses,…
Aug. 30, 2024

The Death of the Sales Funnel?: New Models for Customer Acquisition

Today, we will have explored the evolution of customer acquisition beyond the traditional sales funnel, embracing more dynamic and holistic models. We will have discussed innovative approaches like the flywheel model, ecosys…
Aug. 30, 2024

The Ultimate Guide to Pricing Psychology

Today, we will explore the intricate world of pricing psychology, focusing on odd/even pricing, bundling strategies, and anchoring effects. We'll introduce frameworks like the Pricing Perception Framework and the Bundling Va…
Aug. 30, 2024

Guest Teacher: Sharran Srivatsaa - CEO, Srilo Capital | The Playbook for Achieving 10x Growth in Your Business

Today, your guest teacher is Sharran Srivatsaa, CEO of Srilo Capital. Sharran is a seasoned entrepreneur and expert in driving exponential growth, with a proven track record of achieving 10x growth in his own businesses. Tod…
Aug. 28, 2024

'Permission Marketing': Building an Audience That Wants to Hear from You

Today, we're talking about permission marketing - it's a game-changer in how we connect with customers. Instead of shouting at people, we're going to focus on getting them to actually want to hear from us. It's all about bui…
Aug. 28, 2024

Guest Teacher: Samantha McKenna & Amy Volas - Sales Experts | Why Modern Sales is Broken and How to Fix It

Today, your guest teachers are Samantha McKenna and Amy Volas, two renowned sales experts who are redefining the way we approach sales. Samantha is the Founder of #samsales Consulting, and Amy is the Founder of Avenue Talent…
Aug. 28, 2024

'Pre-totyping' Your Ideas: Validating Concepts Before Building Anything

Today, we're exploring pre-totyping, a game-changing approach to validating business ideas. We'll use techniques like fake door tests and simulations to gauge user interest before significant investment. The VIRAL framework …
Aug. 26, 2024

'Value-Based Selling': Pricing on the Outcome, Not the Input

Today, we'll dive into value-based selling - a game-changing approach to pricing that's all about the outcomes you deliver, not the effort you put in. We'll explore how to uncover, quantify, and communicate the real value yo…
Aug. 26, 2024

Guest Teacher: Julia Boorstin - CNBC Senior Media & Technology Reporter | Overcoming Challenges and Leveraging Data for Women in Business

Today, your guest teacher is Julia Boorstin, CNBC's Senior Media & Technology Reporter and author of the bestselling book "When Women Lead." Julia is a leading voice on the intersection of technology, media, and women's lead…
Aug. 23, 2024

The Solopreneur's Playbook: Thriving Alone

Today, we'll talk about the solopreneur's playbook - a comprehensive guide for thriving without a team. This resource will equip solo entrepreneurs with innovative strategies, from niche mastery to automated systems, enablin…
Aug. 23, 2024

Setting Audacious Goals without Losing Sight of Reality

Today, we're exploring a new approach to setting audacious goals without losing touch with reality. The REAL Framework (Realistic, Elastic, Actionable, Layered) offers a balanced alternative to traditional BHAGs. It helps en…
Aug. 22, 2024

The High Price of Saying "Tomorrow"

Today, you'll discover the high price of saying "tomorrow." We often fool ourselves into believing that procrastination is harmless, but the truth is, it carries a hefty cost. This exploration will expose the hidden conseque…
Aug. 22, 2024

Guest Teacher: Gigi Robinson - Full-Time Content Creator | How Content Creators Can Maximize Their Value

Today, your guest teacher is Gigi Robinson, a full-time content creator, GenZ Chronic Illness & Mental Health Advocate & Speaker, Nikon Creator, Adobe Ambassador, and host of the popular podcast "Everything You Need Is Withi…
Aug. 20, 2024

Bootstrapping: Doing More with Less

Today, we've explored the bootstrapping mindset and tactics. Moving forward, we'll delve deeper into guerrilla marketing strategies, scaling techniques, and the tools that empower bootstrapped entrepreneurs. We'll also analy…
Aug. 19, 2024

How Do You Measure Customer Satisfaction And Improve?

Today, we've laid out a blueprint for transforming customer satisfaction surveys from a routine task into a powerful growth engine. You'll learn to design surveys that yield actionable insights, understand the psychology beh…
Aug. 16, 2024

Google Ads vs. Facebook Ads

Today, we navigated the complex landscape of Google and Facebook Ads, providing a comprehensive overview of their core differences, advanced strategies, and key considerations for selecting the right platform for your busine…
Aug. 15, 2024

Mastering the Art of Closing

Today, we'll talk about the foundational elements of successful sales closing, emphasizing the importance of qualifying leads, building rapport, active listening, and creating value. You will learn how to identify high-poten…