The Death of the Sales Funnel?: New Models for Customer Acquisition

Today, we will have explored the evolution of customer acquisition beyond the traditional sales funnel, embracing more dynamic and holistic models. We will have discussed innovative approaches like the flywheel model, ecosystem building, and trust-based acquisition, reflecting the complex nature of modern business.

These new models will emphasize creating value, building relationships, and adapting to changing customer behaviors in the digital age. Ultimately, we will have seen that the future of customer acquisition will lie in balancing complexity with human connection in an ever-changing marketplace.

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