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Episodes

Aug. 28, 2024

'Pre-totyping' Your Ideas: Validating Concepts Before Building Anything

Today, we're exploring pre-totyping, a game-changing approach to validating business ideas. We'll use techniques like fake door tests and simulations to gauge user interest before significant investment. The VIRAL framework w...
Aug. 26, 2024

'Value-Based Selling': Pricing on the Outcome, Not the Input

Today, we'll dive into value-based selling - a game-changing approach to pricing that's all about the outcomes you deliver, not the effort you put in. We'll explore how to uncover, quantify, and communicate the real value you...
Aug. 26, 2024

Guest Teacher: Julia Boorstin - CNBC Senior Media & Technology Reporter | Overcoming Challenges and Leveraging Data for Women in Business

Today, your guest teacher is Julia Boorstin, CNBC's Senior Media & Technology Reporter and author of the bestselling book "When Women Lead." Julia is a leading voice on the intersection of technology, media, and women's leade...
Aug. 23, 2024

The Solopreneur's Playbook: Thriving Alone

Today, we'll talk about the solopreneur's playbook - a comprehensive guide for thriving without a team. This resource will equip solo entrepreneurs with innovative strategies, from niche mastery to automated systems, enabling...
Aug. 23, 2024

Setting Audacious Goals without Losing Sight of Reality

Today, we're exploring a new approach to setting audacious goals without losing touch with reality. The REAL Framework (Realistic, Elastic, Actionable, Layered) offers a balanced alternative to traditional BHAGs. It helps ent...
Aug. 22, 2024

The High Price of Saying "Tomorrow"

Today, you'll discover the high price of saying "tomorrow." We often fool ourselves into believing that procrastination is harmless, but the truth is, it carries a hefty cost. This exploration will expose the hidden consequen...
Aug. 22, 2024

Guest Teacher: Gigi Robinson - Full-Time Content Creator | How Content Creators Can Maximize Their Value

Today, your guest teacher is Gigi Robinson, a full-time content creator, GenZ Chronic Illness & Mental Health Advocate & Speaker, Nikon Creator, Adobe Ambassador, and host of the popular podcast "Everything You Need Is Within...
Aug. 20, 2024

Bootstrapping: Doing More with Less

Today, we've explored the bootstrapping mindset and tactics. Moving forward, we'll delve deeper into guerrilla marketing strategies, scaling techniques, and the tools that empower bootstrapped entrepreneurs. We'll also analyz...
Aug. 19, 2024

How Do You Measure Customer Satisfaction And Improve?

Today, we've laid out a blueprint for transforming customer satisfaction surveys from a routine task into a powerful growth engine. You'll learn to design surveys that yield actionable insights, understand the psychology behi...
Aug. 16, 2024

Google Ads vs. Facebook Ads

Today, we navigated the complex landscape of Google and Facebook Ads, providing a comprehensive overview of their core differences, advanced strategies, and key considerations for selecting the right platform for your busines...
Aug. 15, 2024

Mastering the Art of Closing

Today, we'll talk about the foundational elements of successful sales closing, emphasizing the importance of qualifying leads, building rapport, active listening, and creating value. You will learn how to identify high-potent...
Aug. 15, 2024

Guest Teacher: Elina Furman - Founder & CEO, Kahlmi | How to Grow Your Business's Social Media Community Before Launching a Product

Today, your guest teacher is Elina Furman, Founder & CEO of Kahlmi and a visionary in the business industry with extensive experience in building successful brands. Elina has dedicated her career to transforming the way busin...
Aug. 14, 2024

Guest Teacher: Kris Hartvigsen - Founder, Dooly | Transforming Sales with Technology and Empathetic Leadership

Today, your guest teacher is Kris Hartvigsen, Founder of Dooly and a visionary in the tech industry with over two decades of experience. Kris has dedicated his career to revolutionizing the sales process through innovative te...
Aug. 12, 2024

Your Subconscious Mind Creates Your Reality (It's Ridiculously Powerful)

Today, you'll discover the hidden power of your subconscious mind and how to harness it for success. You'll learn how your subconscious mind secretly shapes your thoughts, habits, and reactions, often sabotaging your efforts ...
Aug. 8, 2024

How to "Newsjack" Your Marketing

Today, we're mastering newsjacking – the strategic art of leveraging current events to elevate your brand. We'll navigate the balance between seizing opportunities and maintaining integrity, equipping you to craft impactful m...
Aug. 8, 2024

Building Your Sales Tech Stack

Today, we'll delve into the exciting world of sales technology, exploring how it's revolutionizing the way businesses connect with customers and close deals. We'll cover everything from the essentials like CRMs and automation...
Aug. 6, 2024

Guest Teacher: Steve McKee - Co-founder, McKee Wallwork | Mastering Business Turns and Marketing Innovation

Today, your guest teacher is Steve McKee, Co-founder of McKee Wallwork and author of "Turns." As a nationally recognized marketing strategist, Steve has dedicated his career to turning around stalled, stuck, and stale compani...
Aug. 6, 2024

How to Lead With Value

Today, we'll unravel the secrets of the entrepreneurial paradox: how focusing on solving problems for others can paradoxically lead to the resolution of your own challenges. We'll delve into the power of value creation as the...
Aug. 3, 2024

Customer Retention Strategies

Today, we'll unravel the intricacies of customer retention, revealing powerful strategies to transform casual buyers into lifelong brand enthusiasts. From mapping the customer journey and crafting personalized experiences to ...
Aug. 1, 2024

Tax Deductions, Deadlines and Credits

Today, we'll unravel the intricacies of small business taxes, revealing powerful strategies to maximize your deductions, conquer deadlines, and potentially uncover valuable tax credits. From proactive planning and meticulous ...
July 31, 2024

The Power of a Strategic "No"

Today, we dove headfirst into the transformative power of "no" – not the knee-jerk, guilt-ridden kind, but the strategic, empowered "no" that propels your business and life forward. We dissected the hidden costs of overcommit...
July 30, 2024

How to Repurpose Content Effectively

Today, we'll delve deep into the world of content repurposing, exploring how to maximize the reach and impact of your existing content. We'll uncover strategies for identifying your most valuable pieces, transforming them int...
July 30, 2024

Guest Teacher: Ryan Stewman - Founder & CEO, Break Free Academy | The Secrets to Hardcore Closing

Today, your guest teacher is Ryan Stewman, CEO of Hardcore Closer, a powerhouse in the world of sales and personal development. From overcoming a troubled past and two stints in federal prison, Ryan has risen to become a mult...
July 30, 2024

Pay-Per-Click (PPC) Advertising

Today, we navigated the treacherous waters of PPC advertising, venturing beyond the surface-level appeal of "easy" ads and unearthing the strategic depths required for true success. We debunked the myth of "set it and forget ...